Title

Adidas ZX Originals - Zxience Lab

Year

2020

Category

3d-cgi
Motion 

Synopsis

Visuals for the new Adidas XZ sneakers featuring their advanced properties, like squishiness, comfort, durability, lightness, ergonomic, etc.
Official campaign for Adidas Asia.
BCS-EC-PRODUCT-SP
OCS-SPORT-JY-PRODUCT-SP
ADDITIONAL-PRODUCT-4D1-SP
OCS-FASHION-CC-PRODUCT-SP
TOP-FASHION-JW-PRODUCT-SP
OCS-SPORT-YM-PRODUCT-SP
BCS-AB-PRODUCT-SP
OCS-FASHION-JY-PRODUCT-SP
ADDITIONAL-PRODUCT-ANIMAL-SP
ADDITIONAL-PRODUCT-LENTICULAR-SP
TOP-FASHION-YM-PRODUCT-SP

Campaign keyvisuals

BCS-EC-KV-DPS
OCS-SPORT-JY-KV-DPS
TOP-FASHION-JW-KV-DPS
BCS-AB-KV-DPS
OCS-SPORT-YM-KV-DPS
OCS-FASHION-CC-KV-DPS
TOP-FASHION-YM-KV-DPS
OCS-FASHION-JY-KV-DPS

Animation loops

Wip

Store & Outdoor

0ee76a36-8abe-4f4b-b2a5-8e4afef2a69c
a73aac5e-ea44-4fcc-893d-7009219278c1
8c38f16e-c071-4670-b49f-225cce1eae00
9a372b0e-8d27-4b70-a754-9ca995adffcc
2e429669-52d4-454d-b60d-1f27f40400c7
684c7894-fce7-422b-a829-f3f970e1a210
71650413-71ac-4474-82d9-9bb4824f28d9
dc94dd59-cfd6-4d51-a2a7-01c0f450f9e0
04b9a99b-1a09-4d74-a1be-702b5e5e1193
da2dc9cd-8540-4f1f-afc0-b82a84a28bfc
10ce24bf-3602-458e-9104-23f4098bc92a
ab84c8bd-eb15-45e7-8a09-e6dad90f80ce
e6421c69-c36e-41f4-993b-7969078590da
f73ae6ce-49c1-4e41-a414-c26c8e654e52
ff6bf970-1ec5-47a9-8da9-6e6b92d14025
fead060b-b2dc-4dab-87ac-9a3c1193d42d

Credits

Client

Adidas

Agency

Hypebeast

Executive Creative Direction

Enric Soldevila

3D -CGI

Edu Torres

Animation

Diego Cavallaro

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