MIRA Digital Arts Festival is a Barcelona digital art festival synonymous with avant-garde, art and transgression. A space where new, uncomfortable and disturbing proposals converge. In a context like this it was clear that we could not develop a campaign to use.
This is how DESTRUCTION¤GENESIS was born, a campaign structured in three phases that are developed under the same question: Are we moving towards destruction or towards a new genesis? A campaign that, far from adopting an advertising tone, invites reflection and debate.