MIRA Digital Arts Festival is a Barcelona digital art festival synonymous with avant-garde, art, and transgression. Space where new, uncomfortable and disturbing proposals converge. In a context like this, it was clear that we could not develop a campaign to use.

This is how DESTRUCTION¤GENESIS was born, a campaign structured in three phases that are developed under the same question: Are we moving towards destruction or towards a new genesis? A campaign that, far from adopting an advertising tone, invites reflection and debate.

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