For this holiday season, Rimowa released its brand new "Rimowa Unique" feature: a customisation service that allows customers to add hints of color to their suitcase by choosing from a set of wheels, handles, luggage tags and stickers. The motivation behind this new feature is individuality and self-expression — the idea that travellers can imprint their personal meanings and experiences in such an essencial, yet intimate travelling icon.

The campaign visualizes each color combination as a dreamy landscape of its own, exploring the infinity of memories, places and feelings that a certain palette can represent to a person. Altogether, the set of videos travel through a variety of surroundings with different behaviours, as each adds colour to the suitcase in its own singular manner: a mesmerizing take on the possibilities presented by the new feature.

scene 1 - bloom

scene 2 - bounce

scene 3 - flow

scene 4 - drift

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Edu Torres  |  edu@edutorres.es  |  Instagram  |  Behance  |  ©2019